Yes it is hard to set started especially if you are new to a city as I was!
Gumtree has proven to be the best source of advertising; though I spent weeks building my website and even put an ad in the local paper!
I did charge my first client the lowest rate $40 as they needed a lot of help and I knew they would be long term.
I can happily now call them 'friends' as well!
I now charge $50 per hour and a one off $66 for BAS Lodgments as well as provide MYOB training (at a cheaper rate and at their premises) to business owners who are eager to learn and would like be more involved in doing some of the work themselves.
I officially started February the 28th 2014, and now have four clients with a fifth to come on board June 30, 2014
I worked in accounts for many years, for small and large businesses - always using MYOB which seems to be the most popular software, as well as having HR experience as well as running my own small business for two years.
My father was a Maths teacher and my brother is a CPA and Financial Advisor, so I suppose you could say it runs in the family!!
I have one client through a referral from an accountant whom I am not too keen on working with. Luckily I got the name of another accountant from an ICB seminar and now she is going to refer me to any of her clients that need a bookkeeper.
One other thing I am a mobile service. This has made a difference to all my clients.
Good luck Alan!!