Introducing the ACNC Charity Tick
Our 2015 Public Trust and Confidence research showed that support of charities is closely entwined with trust, and that charities are the third most trusted group in Australia (behind doctors and the police).
Importantly, when the ACNC’s role as the charity regulator was explained to research survey respondents, their trust in Australia’s charities grew significantly. This increase in trust is partly derived from the credibility which well governed charities generate and also from the fact that there is a regulatory body keeping watch over the sector, finding those that do the wrong thing, and taking action to ensure that all charities operate with integrity and good practice.
A similar concept to the charity tick already exists in Scotland, and in the United Kingdom and New Zealand charities have a unique ‘charity number’ that can be used when fundraising.
We see the benefit of the charity tick as two-fold; registered charities can display their charity registration status in a simple way and donors can instantly be confident that they are giving to a registered (and regulated) charity.
The charity tick will be available for charities to download in the Charity Portal by the end of November, ahead of the traditional Christmas charitable giving period.
All registered charities will receive an email when the Charity Tick becomes available. The ACNC will be conducting a public information campaign to support the release of the tick.
Over time, we hope that the charity tick will become synonymous with a charity that is well governed, reputable, and worthy of public donations.
Reproduced from ACNC Spring 2016 newsletter.
Updated: 14th November, 2016