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Marketing |
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Marketing
Successful marketing speaks in terms of benefits, not features. Small business owners don't stay up at night dreaming of carefully prepared ledgers and books. They DO stay up thinking of ways to control their expenses and to keep more of what they bring in, hopefully these article will demonstrate the value you can bring to your clients, why the business intelligence you provide will be worth much more to them than the fee you'll charge.
Knowing your clients' emotional triggers is really half the battle in marketing. The very first question you will need to ask youself is, "Who is my audience?" The second is, "What are my clients' frustrations?" The third is, "How can I overcome those frustrations? How will they know that I have the skills, tools, and knowledge to solve their problems?" The information below can help you identify your clients' fears and aspirations. This will assist you on how to illustrate to clients how your services will answer their needs and bring them closer to reaching their financial goals.
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